Digital Marketing  Bachelor of Science

Begin or advance your career in digital marketing with the online Bachelor of Science in Digital Marketing. Choose from three concentrations to tailor your degree to your goals.

120 Credits
Starts September 2, 2024


Learn more about modalities >>

marketing meeting

Online Digital Marketing Degree Overview

The field of digital marketing has emerged and exploded as everyone and everything goes online. A new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies. For sustainable career success in this field, you need more than just skills; you need formal training to understand the complexities of modern business and how digital marketing aligns with business objectives.

Our online Bachelor of Science in Digital Marketing degree is designed to develop your creative, technical and business talents to empower your career as a digital marketer.

Online Digital Marketing Degree Program Highlights

As a student in the BS in Digital Marketing degree online program, you'll get in-depth coursework in general business administration practices and research skills, as well as an emphasis in the following areas:

  • Advertising
  • Consumer behavior
  • Digital content
  • Email marketing
  • Mobile technologies
  • Online automated tools
  • Search engine optimization (SEO)
  • Social media engagement
  • Viral marketing
  • Web analytics
  • Web design
  • Web development

You will have the opportunity to work with new and emerging technologies, study the most recent trends, and learn from established experts and pundits in the area of digital marketing. The online digital marketing degree program explores theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek,and Gary Vaynerchuk, to name a few.

Learning Outcomes

The Program Learning Outcomes for the BSDMK program are:

  • Develop an understanding of how digital marketing principles and strategies are used to achieve marketing, management and business objectives.
  • Identify ways in which marketing practices evolve within a digital framework and integrate digital components into a comprehensive marketing plan.
  • Conduct research on contemporary issues in digital marketing and apply statistical reasoning toward forming research findings.
  • Predict and convey to various audiences emerging technology trends and manage their impact on marketing strategies.
  • Identify and assess the legal and ethical aspects of the digital medium and form approaches for navigating these components.
  • Devise targeted marketing strategies in a digital framework and determine the measurements and metrics to be used for continual analysis.
  • Develop, analyze and design basic websites geared toward the goals of effective marketing, advertising, public relations and ecommerce.
  • Analyze companies’ search engine performance strategies and identify optimal solutions to maximize return on investment.
  • Formulate digital marketing communications to promote customer relationships, enhance brand image and expand market reach.

Online Digital Marketing Degree Tuition Information

Cost Per Credit
Total Program Tuition
Cost Per Credit$502
Credits* 120 credits
Total Program Tuition $60,240

*See curriculum sheet for a breakdown of credits and credit ranges.

Online Digital Marketing Degree Concentrations

You may choose from three areas of concentration for an intensified focus on your area of interest.

  1. Choose your program of study. Browse our Program Finder to find your program.
  2. Complete and sign the online application.
  3. Pay the $50 application fee ($100 for international students) by the term start date.
  4. Send official transcripts directly to Cambridge College in a sealed, unopened envelope. Learn How to Send Transcripts
  5. Fulfill any additional program-specific admissions requirements.
  6. Ensure you have internet access, and a fully functional laptop or desktop computer that can play audio and video and access Microsoft Office (Word, PowerPoint).

Note: Your admission file must be complete and accepted before your financial aid may be awarded, before your transfer credit may be evaluated, and before you may register for classes.

Cambridge College undergraduate admission also requires at least one of the following:

  • Original high school transcript showing graduation or a recognized equivalent such as a General Educational Development (GED) or HiSET certificate
  • Or an affidavit confirming high school program completion in a state-approved homeschool setting.
  • Or, if not required by state law, proof of high school education in a homeschool setting meeting state attendance exemptions
  • Or enrollment in an eligible career pathway program
  • Or proof of passing scores on an approved ability-to-benefit test (such as the Accuplacer Test administered by Cambridge College)
  • Or nine credit hours of Cambridge College course work, applicable toward an undergraduate degree or certificate, completed with grades of B or better. (Non-matriculated students may not receive aid while earning credits.)
  • Or 24 or more credits earned from a regionally or nationally accredited college or university. Note: Official college transcripts are evaluated for transfer credit. Courses not included in an earned associate degree must be earned at a grade of C or better to be eligible for transfer.

Careers in Digital Marketing

Without a degree, your resume may not get beyond the resume robots and automated systems that HR departments use to filter candidate information into the right hiring manager’s hands. Our online digital marketing degree program is designed to introduce you to new and emerging marketing technologies — and teach you how to apply these technologies to the rapidly evolving business landscape.

You may be interested in this online bachelor’s degree program if you want to advance in your existing career track or take the first steps toward a career in marketing. According to the Bureau of Labor Statistics, the mean annual salary for market research analysts and marketing specialists is $78,880,* while the median yearly salary for advertising, promotions, and marketing managers is $138,730.**

Nearly all our students are working adults who recognize Cambridge College as a good fit for its convenience and flexibility. Approximately sixty-three percent of our online students are employed at organizations with a Corporate Partner relationship with Cambridge College.


Mean annual salary for market research analysts and marketing specialists*


Median annual salary for advertising, promotions, and marketing managers**

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment and Wage Statistics, 13-1161 Market Research Analysts and Marketing Specialists, (visited October 13, 2023).

**Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, (visited October 13, 2023).

Digital Marketing Jobs

A BS in Digital Marketing can prepare you for careers like:

  • Marketing specialist
  • Market research analyst
  • Social media specialist
  • Marketing manager

Faculty Spotlight

Christina J. Inge

Christina J. Inge



Christina Inge is a distinguished professional with a rich and diverse career spanning over two decades, marked by significant contributions to education, technology, and marketing. As the Founder and CEO of Thoughtlight, Christina has demonstrated exceptional leadership in the tech consulting domain, emphasizing the creation of user-friendly technology solutions. Thoughtlight stands out for its tailored approach to digital marketing, online training, and analytics programs, reflecting...

Ronald C. Stefanski

Ronald C. Stefanski


Digital Marketing Adjunct Professor

Ron Stefanski’s professional experiences in Internet Marketing vary widely and include SEO, SEM, PPC, Affiliate Marketing, Email marketing, Google Analytics, Marketing Strategy, Marketing Research, Social Media, Analytics, and Link building. In addition, Ron has developed and taught Internet Marketing courses at the collegiate level. He has experience in the Education, Information Technology, Agency, Healthcare, Heavy Machinery, and Vitamin/Supplement industries.

Christopher Weir

Christopher Weir


Program Chair ASBA, BSBA, DMK, SEM/BSE and Professor

Dr. Chris Weir brings over 25 years of professional marketing and management experience to the virtual classroom to augment the theoretical aspects of the courses he teaches. He has developed marketing plans and campaigns for such national brands as Campbell Soup, Dodge cars, Lever Brothers, Major League Baseball and Schaefer Beer.