Effective Date: December 1, 2024
At Cambridge College, we value your privacy and are committed to protecting the personal information you share. This Privacy Policy explains how we collect, use, and protect your information when you interact with us through SMS (text messaging) via our 10-digit long code (10DLC) service.
By subscribing to or engaging with our SMS services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our SMS services.
1. Information We Collect
When you opt-in to receive SMS messages from us, we collect the following types of information:
- Phone Number: We collect the phone number you provide to receive our messages.
- Message Content: Any content you send in response to our messages, such as replies or inquiries, may be collected to improve communication.
- Interaction Data: We may collect data on how you interact with our messages, including delivery and open rates, and any links you click within the messages.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide SMS Services: To send you transactional messages (e.g., order updates, appointment reminders, customer service notifications) and marketing messages if you have opted to receive them.
- To Improve Our Services: To analyze user interactions and optimize our SMS campaigns for relevance and performance.
- To Respond to Inquiries: If you reply to our messages or reach out to us via SMS, we may use your phone number and any associated data to respond to your request.
- To Comply with Legal Requirements: To comply with applicable laws and regulations, including those governing communication and data protection.
3. Sharing Your Information
We do not sell, rent, or share your personal information with third parties for marketing purposes without your consent. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. However, we may share your information in the following cases:
- Third-Party Service Providers: We may use third-party providers to facilitate our SMS messaging service. These providers are required to handle your information in accordance with applicable laws and safeguard your privacy.
- Legal Compliance: We may disclose your information when required by law, regulation, or legal process, or when necessary to protect our rights, property, or safety, or that of others.
4. Your Data Security
We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use industry-standard security measures, including encryption and secure servers, to ensure the safety of the data transmitted through SMS.
However, please note that no electronic communication method is completely secure, and we cannot guarantee absolute security.
5. Your Rights and Choices
As a user of our SMS services, you have the following rights and choices regarding your personal information:
- Opt-In/Opt-Out: You may opt-in to receive SMS messages by providing your phone number. If you no longer wish to receive SMS messages, you can opt-out by replying with "STOP" or using any other opt-out mechanism in our messages.
- Access and Control: You have the right to request access to the personal data we hold about you, as well as request corrections or deletion of your data. Please contact us using the details below if you would like to exercise these rights.
- Withdraw Consent: If you have previously consented to receive marketing messages via SMS, you may withdraw that consent at any time by replying "STOP" or contacting us directly.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you opt-out of receiving messages, we will stop sending you communications, and we may delete your data after a reasonable period unless otherwise required for legal or regulatory purposes.
7. International Transfers
If you are located outside of the United States, please note that we may transfer your personal information to the United States for processing. By using our SMS services, you consent to this transfer of data.
8. Children’s Privacy
Our SMS services are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under the age of 13, we will take steps to delete that information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the effective date of the updated policy will be indicated at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:
Bay Path University
Office of Communications & Institutional Marketing
marketing@baypath.edu
+1 (413) 565-1233