Host of “¡Con Salsa!”, the longest-running music show on Boston’s WBUR 90.9FM on National Public Radio (NPR). Massó brings a range of Afro Latin music and interviews to listeners all around the world. For fifty-one years his weekly bilingual program featuring Afro-Latin music and spoken word has served as a bridge builder between languages, races, cultures, ethnicities and nationalities as a music show, party and community gathering.
A proud Afro Puerto Rican, his purpose has been to highlight Latino culture, history, traditions, and language, to empower Latinos, especially Afro-Latinos, with a sense of pride, unity, and collective strength.
For more than fifty years, he has built a wide-ranging career across education, government, politics, sports, entertainment, media, radio, television, academia, philanthropy, and community service.
He serves proudly on the Boston Public Library Board of Trustees and is featured in the Smithsonian’s National Museum of the American Latino in its current exhibit, ¡Puro Ritmo! The Musical Journey of Salsa.
Massó was inducted into the Massachusetts Broadcasters Hall of Fame in 2010 and named a Amplify LatinX 2023 ALX100 Amplifier. He is one of the sixty-nine civil rights and social justice leaders honored in the 1965 Freedom Plaza under the Embrace Monument in the Boston Common honoring the legacy of Rev. Dr. Martin Luther King Jr. and Coretta Scott King.
Since 2024, in celebration of Latino Heritage Month, Massó is honored with the annual Embrace Massó ¡Con Salsa! International Music Festival at the Boston Common.