Marketing Area of Study

The field of marketing has exploded with the emergence of the digital age. Gain the skills you'll need for a career in the evolving industry with programs at Cambridge College that cover digital marketing, analytics, and more.

Find a Program

Cambridge College offers professional marketing certificates and a marketing bachelor's degree with three concentration options: marketing analytics, strategic marketing, and virtual marketing. Additional marketing concentrations are available with the Entrepreneurship and Business Administration bachelor's degrees.

Explore all of Cambridge College's future-forward marketing programs, which are offered completely online, giving you maximum flexibility to fit your schedule.

Marketing Career Outlook

A career in marketing can provide job stability and competitive pay, with employers recognizing the large financial impact of effective marketing on business success and profitability.

Marketing careers empower professionals to express their creativity by crafting innovative campaigns and strategies to captivate audiences in many different roles within the industry.


Median annual wage for market research analysts and marketing specialists*


Number of job openings each year for market research analysts and marketing specialists*

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Occupational Employment and Wages, May 2022, (visited December 11, 2023).