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General Management Concentration

  • Credits:

Concentration Description

The undergraduate concentration in General Management is for students who want a good basic understanding of management, to complement their major in another area.  The course work provides a practical framework for understanding contemporary management theory and practice.

The concentration is accepted in any Cambridge College bachelor’s degree, as open electives.

Program Outcomes:

Students will gain:

  • Basic understanding of American businesses and the context in which they operate
  • Understanding of organizations and skills for managing them
  • Introductory understanding of human resources
  • Marketing/sales concepts and tools for for-profit and nonprofit organizations
  • In-depth understanding of ethical, social and political dimensions of managing organizations and businesses

Careers and Further Study:

Graduates can be highly valuable individual contributors, outstanding team members, and managers in organizations and businesses related to their major area of study. They will have the foundational management tools to begin building their own businesses or organizations.


Take BSM305 or BSM430.

Take BSM325 or BSM326.

Introduction to Business
BSM 200 3 credit(s)
Students learn how American business operates. The course begins with a study of business in its broader perspective, looking at the context within which American business fits, and the investment markets which provide the capital needed to grow. The external factors influencing business development and the role business plays in the world economy are examined. The course then focuses on the internal organization and the operations of American business, highlighting major issues associated with managing functional areas of a business, such as marketing, production, technology, and supply chain management. In the later part of the course, financial management, both personal and business, and financial institutions are studied.
Principles of Managing Organizations
BSM 305 3 credit(s)
This course focuses on the evolution of traditional and modern management theories, practices and behaviors for planning, organizing, leading and controlling in organizations, and considers the contemporary and changing forces that challenge the practice of management. It helps students understand the importance of the environment in which managers function, and explores the processes of strategic, operational and tactical planning. It considers various organizational structures, the contexts for which they are best suited, and the role of communication, decision-making and leadership in managing organizations. It also discusses the principles of organizational control and the role of control systems in improving organizational productivity and efficiency.
Nonprofit Organization Management
BSM 430 3 credit(s)
Nonprofit organizations are making an increased contribution to our society and economy on a domestic and global level. Managers of nonprofits face many of the issues faced by for-profit entities as well as the managerial, organizational, human resource and legal issues of nonprofits. The course explores the challenges faced by nonprofit managers and approaches used to respond.
BSM 325 3 credit(s)
In this course students master the basic principles and practices of modern marketing. The course offers a broad overview of the nature and fundamentals of marketing activity. It provides an introduction to managing the marketing activities of an organization including marketing information systems and research, the marketing organizational system, and the marketing planning and control system. Topics include analysis of the global marketing environment of the firm, market research, customer and client analysis, target marketing and segmentation, product and service planning, pricing, communications, advertising and sales promotion, distribution management, and the development of marketing and sales strategies and plans. The use of marketing concepts and tools by nonprofit organizations is discussed.
Strategies for Selling
BSM 326 3 credit(s)
Successful selling requires good communication skills and an understanding of the stages of a sales call. Often a technical person who knows a product or services needs to be more effective in selling that product or service. This course presents a systematic approach to selling. This course is ideal for those who want to learn how to communicate in a more effective manner and to learn how to best present themselves and their products or ideas. The course explores the interrelationships between the psychological and technical aspects of the sales process. It helps develop and sharpen one's interviewing skills.
Human Resource Management
BSM 335 3 credit(s)
This introductory course surveys what current and aspiring general managers need to know about personnel and human resource management in business and nonprofit organizations. It is for students who are exploring career opportunities in personnel management rather than experienced personnel specialists. The course covers staff recruitment and selection, performance evaluation, compensation, and management training. It considers the impact of human resource policies on productivity, employee morale and turnover. It also covers the promotion of equal employment opportunity, with discussion of recent court decisions, government regulations, and technical advances that affect the personnel management function.
Business Ethics
BSM 345 3 credit(s)
Business Ethics provides an in-depth understanding of the ethical, social and political context of organizations today. It approaches social problems with an ethical framework for choosing among alternative courses of action. The course emphasizes the application of ethical reasoning to real business and management situations, problems and decision-making.
Organizational Theory & Behavior
BSM 310 3 credit(s)
This course examines the factors which influence individual, group and firm behavior in the work place. Topics include communication, motivation, group dynamics, leadership, power, and organizational design and development. Theories and frameworks, case discussions and skill-building exercises are used to understand and apply each topic. Class sessions and assignments help participants acquire the skills that managers need to improve organizational relationships and performance.