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Marketing Strategy
Undefined
MMG 737
3
(Prerequisites: Marketing Management and MMG517). This course focuses on business level marketing strategy and uses the marketing planning process as the framework for understanding the integration and coordination of marketing decisions. Students will apply strategic marketing concenpts to a real-life business case study. They will work in teams, under faculty supervision, on a marketikng strategy consulting project. They will analyze the company issues and/or opportunity, gather information, and develop recommendations for action.
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