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Updated April 1, 2021

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Assistant Vice President for Enrollment Job Description

Cambridge College Overview

For more than 45 years, Cambridge College has been a leader and pioneer in adult learning. A private, nonprofit institution with its main campus in Boston and instructional locations in Springfield and Lawrence, Massachusetts, San Juan, Puerto Rico and Southern California, Cambridge College provides academically excellent, time-efficient, and affordable higher education to a diverse population of adult learners: 58% minority, 75% female and 10% international.

Cambridge College is committed to inclusive excellence in all aspects of an individual's community experience. As a College that prioritizes diversity, equity, and inclusion, we encourage applications from all under-represented groups and are focused on inclusive hiring practice — at all levels, for all positions — ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Cambridge College is an equal opportunity employer.

Job Summary

Cambridge College is seeking a dynamic enrollment leader to serve as Assistant Vice President of Enrollment.  Reporting to the Vice President of Innovation and Strategic Initiatives, the Assistant Vice President for Enrollment will be responsible for leading and advancing enrollment operations across all campus locations and instructional modalities (on-ground, online, and hybrid) to achieve enrollment and financial performance targets.  

The Assistant Vice President of Enrollment will lead a team of enrollment professionals including the Assistant Directors of Admission, and Admission Operations, Student Navigation Managers, Admissions Counselors and collaborate with the Student Success Division, faculty and staff across the College on retention initiatives to monitor and achieve college retention targets.

The AVP will plan and conduct effective and ongoing team training including weekly manager one-on-one coaching sessions. The AVP will inspect and measure performance based on yields, lead type, and professional telephone sales etiquette and will set clear, measurable baseline expectations for all team members.

The Assistant Vice President of Enrollment is responsible for all enrollment planning and execution. He/she will lead the College’s ongoing Strategic Enrollment Plan and develop and implement yearly recruitment plans with the enrollment team.

The successful candidate will have

  • Progressive and successful experience in higher education enrollment management, including recruitment, admission, retention and marketing for undergraduate and graduate audiences, on a national scale.
  • Demonstrated experience leading and managing remote teams.
  • Proficiency in enrollment planning and forecasting.  
  • Superior personnel management and leadership skills, including experience developing, leading, and coaching high performing, customer-facing teams.
  • Proactive leadership skills, with strong acumen in fostering teamwork and mentoring staff to fully develop their professional abilities.
  • Budget development experience and a successful track record of managing to budget.
  • Outstanding interpersonal skills with a highly collaborative and collegial professional approach.
  • Strong understanding of current technologies impacting enrollment and how to apply them to drive enrollment performance.
  • Strategic orientation with demonstrated ability at evaluating and interpreting complex data
  • Innovative and creative approaches to problem solving, with an ability to ask the right questions 
  • The ability to bring an energetic, action-oriented attitude and enjoyment to daily work, building on the significant energies of a strong community of professionals.
  • Rigorous analytical approach and commitment to data-informed decision making.
  • Exceptional knowledge of the use of social media for enrollment purposes. 

Essential job duties include 

  • Demonstrated skill and ability in providing leadership and taking initiative in enrollment strategy development.
  • Provide institutional enrollment management leadership throughout the student life cycle, including student recruitment, retention, and completion.     
  • Supervise, motivate, and coach a team of enrollment professionals to achieve enrollment targets.
  • Work collaboratively with Research, Planning and Evaluation to develop market demand analyses and enrollment forecasts for each academic program (on-ground, online and hybrid), and revise forecasts each semester.
  • Develop and implement enrollment strategies and annual plans to meet institutional priorities as defined by the mission of the College, the Strategic Plan, Strategic Enrollment Plan, and institutional goals.
  • Work in conjunction with the College’s marketing team to produce a comprehensive and effective marketing plan for student recruitment and enrollment.
  • Manage a comprehensive, multi-channel student recruitment communications plan.
  • Collaborate with campus offices to fully leverage student management systems’ capabilities to recruit and enroll students.
  • Convene regular meetings with senior campus leaders to evaluate enrollment results and goals, assess future enrollment projections, and collaboratively determine needed changes to ensure enrollment targets are met.
  • Identify and employ enrollment best practices and technologies in higher education recruitment and marketing to drive enrollment growth
  • Obtain, analyze, and utilize relevant primary and secondary data to inform planning, decision making, and management practice. 
  • Ensure compliance with college policies and procedures as well as all applicable federal and state laws and regulations
  • Serve on other College-wide Committees relative to the mission of the College, including Management Council.

Required Skills include

  • An advanced degree in Business or related field is required.
  • A minimum of ten years’ experience in enrollment management, seven years of which must have been in a supervisory role as a director.  
  • Strong familiarity with B2B and B2C advertising and student recruitment activities.
  • Demonstrably outstanding written and verbal communications.
  • Strong familiarity with student information systems and customer relationship management solutions. 
  • Superior skills in analyzing and interpreting enrollment data.
  • Working knowledge of content management systems, lecture capture systems, and other commonly used educational technologies.
  • Goal oriented and intrinsically motivated with superior customer service and networking skills.
  • Effective leadership, collaborative team building and decision, making skills are essential.

Physical Effort Required

The candidate is required to be mobile and occasionally lift and/or move to 25 pounds.


To apply please forward cover letter and resume to