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Admissions Counselor Job Description


Guaynabo, Puerto Rico

Job Summary

The admissions counselor represents Cambridge College to prospective students and organizations and works to increase prospects and convert them into enrolled students.  The admission counselor’s primary duty is to support the College’s mission to identify and recruit prospective students to Cambridge College and successfully meet enrollment goals. The effective admissions counselor enjoys working with people, is enthusiastic about the mission of the College and about education and exhibits superior customer service skills and professionalism throughout daily interactions and communications with prospective students including interviews, phone calls, emails and information sessions.  The counselor is a self-starter that creates and implements recruitment strategies to reach prospective students through multiple channels including but not limited to events, developing MoUs, referrals, online and print communications, and outreaches to businesses and organizations.  A flexible work schedule that will include days, evenings, and some weekends is required.  Travel, valid driver’s license and access to a vehicle required.

Essential Duties and Responsibilities

The Admission Counselor is responsible for:

  • Meeting inquiry and conversion ratio goals established by the College;
  • Developing an individual recruitment plan consisting with the College’s Strategic Enrollment Plan (using suggested recruitment template) for each semester as well as participate in the creation of a team recruitment plan; 
  • Identifying resources required to recruit students;
  • Completing weekly activity reports to include documentation of recruitment/outreach activities and student appointments;
  • Providing outstanding customer service to recruit students to the College’s programs;
  • Developing and maintaining the data in CRM; including prospects through enrollment;
  • Utilizing data in the CRM to manage individual enrollment workflow throughout the recruitment funnel;  
  • Utilizing phone, email, text and other technology to communicate with prospective students in a timely manner, providing superior student service; and
  • Attending training sessions to receive updated information about new programs, services, educator licensure requirements, etc. 
  • Participating in external recruitment events, information sessions, orientations, registration events and graduation.
  • Provide timely feedback (through a systematic and periodic report) to Schools and/or Regional Center Directors regarding market needs, and challenges faced when selling the college programs.
  • Provide timely feedback (through a systematic and periodic report) to the marketing office regarding challenges faced when selling the college programs and offer suggestions for improvement.

Other Duties and Responsibilities

  • Ability to work independently;
  • Ability to lead recruitment events, information sessions, set appointments and promote the College in a positive manner;
  • Ability to follow the expectation of treating fellow employees, students and the institution’s guests with civility, and to refrain from activities that disrupt the efficient functioning of the college;
  • Ability to follow directions and complete tasks accurately as well as accept supervisory input and constructive criticism;
  • Ability to demonstrate a creative aptitude;
  • Ability to demonstrate effective communication skills in public, in person, and in writing;
  • Ability to demonstrate high energy, attention to detail, and the ability to organize effectively;
  • Must be able to work with individuals from a milieu of backgrounds and culturally competent;
  • Ability to establish relationships with students and determine the correct program fit for students' career and personal goals and follow them through the registration process; and
  • Other duties as assigned.

Education and Experience Required

Master's Degree required, in Marketing preferred, from a four-year college or university or 5-years or more of sales experience, or 1-3 years experience as an admission counselor in higher education. The individual must have a strong sales background and people skills; a background in customer service, sales, and marketing is beneficial. Bilingual speaker a plus.

Language Skills

  • Bilingual skills required.
  • Ability to read, analyze, and interpret university procedures, general information, educational and professional publications, synodical procedures, and/or governmental regulations
  • Ability to write reports, correspondence, and procedure manuals
  • Ability to effectively present information and respond to questions from groups of staff, faculty, administration, students, families, and/or the general public

Reasoning Ability

  • Ability to apply common-sense understanding to carry out instructions furnished in written, oral, or diagram form
  • Ability to deal with problems involving several concrete variables in standardized situations
  • Ability to define problems, collect data, establish facts, and draw valid conclusions
  • Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Computer Skills

  • Facility with MS Office Suite, social media, and marketing via the Internet as a tool;
  • Ability to work within a CRM to manage personal goals and outreach to prospective students
  • Ability to build relationships with students and determine the correct program fit for students’ career and personal goals and follow them through the enrollment process; Experience working with adult population preferred; Professional attire and personal presentation required daily.

Physical Effort Required

The candidate is required to be mobile and occasionally lift and/or move to 40-50 pounds.


To apply, please forward a cover letter and resume to jobs@cambridgecollege.edu.

Cambridge College is an equal opportunity employer committed to providing a diverse academic environment for its students, faculty, and staff.